February 2012
5 posts
There are two ways to increase ROI
In advertising, ROI is everything. If the marketer doesn’t get some sort of positive ROI on his advertising expenditures, he won’t (or shouldn’t) run said advertising. A whole side discussion can be had around how you define “return” to a marketer, which can range from very measurable “direct sales generated” to softer stuff such as purchase intent,...
“Like technical debt, management debt is incurred when you make an expedient,...”
– http://bhorowitz.com/2012/01/19/management-debt/
Build partners
In startups, I’m a big fan of “you don’t know most of what you don’t know.” This essentially translates into you don’t know anything when you’re just getting started, which many entrepreneurs can relate to. Looking back at Invite, it is utterly amazing at how little we knew about the ad industry, how to build a company, how to run an engineering team,...
New Way to Pay Doctors
UnitedHealth, Nation’s Largest Insurer, Is Latest to Announce Fee Overhaul
This is really big, if they actually go through with it and roll it out in a big way. In my opinion, one of the biggest structural problems with our healthcare system is that the incentives are all screwed up. As a result, and as Jon Stewart smartly said, it’s one of the few systems where literally every side...
Ideation
I’ve pretty much decided in my head that no one, except for a few people, have that lightbulb in their head that goes off from time to time with genius, entirely unthought of ideas for new businesses or inventions. It’s cliche at this point, but the concept of “there’s no more white space, it’s all about execution” comes to mind. In my experience, both in...