Is the
internet in a new bubble? I think so. Before I get in too deep, let me first
begin by saying that I was by no stretch of the imagination plugged into the
first bubble. I was both too young and too out of touch to have experienced it
all. But at the end of the day, I can't help but notice what's going on around
me, and what I think this may lead to.
This
summer I have experienced many extraordinary things. I met some amazing people,
gained a ton of experience, and had a lot of fun doing so. Yet I can't help but
notice that many people have been completely consumed by this "Web
2.0" phenomenon. They live it, breath it, and work in it. Some quit there
jobs to join the crowd. Sure, like last time, a handful of well-built companies
will break out of their startup shell (no pun intended for VideoEgg) and
remain. But, just like last time, hundreds more will fail.
This time
around though, I think we will experience a cultural bubble more so than
an economic bubble. By definition, an economic bubble "refers to a
market condition, where the prices of commodities
or asset
classes increase to absurd levels (that no longer reflect utility of usage
and purchasing power)" (Wikipedia). Sure, this
time around people will lose money, but this time around we also don't have
IPO's from countless internet rockstars with only ideas (yet). In other words,
I believe startups launched in 1999 had further to fall than startups launched
in 2006, on average. The platform seems to be inherently lower. Some of this most
certainly stems from VC's remembering the sting of the last bubble, and
second-guessing their basic market reactions. This time around, the blunt
of the fall will land mostly on the startup owners themselves, and not on the
mass market. If "Web 2.0" as we know it crashed tomorrow, my
neighbors back home probably would never hear about it, yet they sure as hell
lost money last time around.
I think
this is a key distinction of this latest craze. People left and right are
launching companies based only on features and tools, and not on
economically-viable business models. Most provide small conveniences at best. This
can also be characterized as almost natural, as the barriers to starting a
business have been greatly reduced. Some have received venture funding, and the
common exit strategy for most is acquisition. Companies become the talk of the
party when it’s rumored that they may be picked up by Google. Yet at the end of the day, it seems as though nearly every
“Web 2.0” acquisition up to this point has been a recruiting tool more than it
was a purchase of technology or customers. For example, I may be wrong, but it appears
that Yahoo! purchased nearly identical userbases between flickr and del.icio.us,
yet they added several new internet darlings to their team. This trend can only
last so long, and only time will tell if their influence will justify the price
tag. Just like last time, there are only so many great entrepreneurs and
visionaries to go around. There’s a reason the most successful venture capital
firms invest in teams, and there’s also a reason why there are only so many
successful venture capital firms. I
think in this next inevitable "crash," many people will wake up one
morning and realize they don't have another "Web 2.0" party to
attend. A large component of it will be this cultural shock (Disclaimer: I did
attend several of the Bowling 2.0 matches for VideoEgg :) ). Web 2.0 has taken on a culture of which
I have never seen.
Video is a
great example of the new bubble, and I think is the most logical place to look
for it to start bursting. I remember reading that there were over 170 internet video startups at one point (if anyone has a link to this article, would love the link). Most are simply “me too” companies that sprouted up once YouTube
surprised everyone. It also goes without saying that internet video is also the
most expensive new internet segment to operate in, with YouTube rumored to
be hemorrhaging millions in bandwidth costs per month. Most of these
websites will get to a point where they either have to start charging their
users or blast ads on their videos. And unfortunately for them, the former will
result in their users moving on to the next service that doesn’t charge, and in
the latter the market for video ads just doesn’t exist yet. In the first bubble,
it turned out that companies with “brilliant” ideas weren’t practical and
couldn’t get market adoption. In this next bubble, it looks like the players
have the consumer adoption (to a degree), but will struggle with monetizing
that traffic. I bet a domino-rally will ensue once the first venture-backed
video startup folds under the pressure.
Thoughts
welcome. And up next, my thoughts on the future of video ads.
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