"The business model has worked to attract young aspiring entrepreneurs who were concerned about the risks of a startup – many of them attracted by the Samwer’s focus on “execution innovation” rather than “conceptual innovation”, a model followed more by Silicon Valley."

http://eu.techcrunch.com/2011/12/15/rocket-misfires-%E2%80%94-samwers-lose-key-people-ahead-of-huge-fund-raising-to-clone-globally/